Search Engine Optimization has one goal: to increase the traffic of a target or client website. This is the main and only purpose of SEO. And it can be difficult to do. This is especially true if you do not know the basic concepts, principles and methods on how to do SEO. New York SEO is probably one of the best in the business today. That being said, they do not allow themselves to forget about the basics of SEO. This is the foundation of success for any website. This can make or break a business on the internet. New York SEO understands this. And armed with the basic knowledge on how to increase website traffic, along with years of experience in the field and the skills to accomplish the job, they can help almost any website attain the top rankings of search terms or keywords that they are targeting.

First off, what are the basic concepts of New York SEO? What is the first thing that you have to know? It all starts with how you build the website. The code, the design and the articles; these are all part of what is known as on page optimization. Basically on page optimization deals with everything about the website itself. You have to know how to properly code the website first. There are standards set World Wide Web Consortium or W3C. This is the international community which decides on what coding principles should be followed and which ones are obsolete. Then you have the design which should be easy to use and understand for the users. The third is the articles or the content of the website. They should be relevant, use proper heading and bolding, and contain the right keywords in the right amount. All of these things are part of basic New York SEO.

The next thing you need to understand about basic New York SEO is the off page optimization of a website. This refers to what you do outside of the actual site in order to increase its rankings. There are several ways to do this but the basic principle is that you would want to scatter your links throughout the World Wide Web as much as possible. But no one will be place a link in their site to your site if you simply ask. You have to give something in return. One way is to also place a link in your site to his site which is known as link exchange. You can also trade articles or content for a link which is known as article submission. There are a lot of ways to do this which forms the basic New York SEO off page optimization process.

The last thing you have to learn and understand about basic New York SEO is that nothing happens overnight. As a matter of fact, you should not expect huge traffic surges to your site within a week of starting to do basic SEO. You have to understand that it takes a lot of time, patience and dedication to accomplish your goal of increasing your website traffic through search engines. The amount of time needed for this process will vary depending on the website. It can take a month, 3 months, 6 months or even years to attain the number one spot of a particular keyword that you are targeting. You really have to invest a lot. But the return when you get that top spot will be so much more. Just remember, you have to keep building on the foundation of basic SEO. If you don’t have the time and resources, you can always hire the services of a New York SEO company.