We live in the digital age where even an eleven year old can find more information in a few clicks of a smart phone than spending hours in the library. This is now the norm. And businesses need to get on with the times. This is why a website is very important, even for smaller businesses.
But the common thinking has been “Why pay for a website if I can put my business on Facebook anyway”. Yes, this is a cost efficient way to get your brand online. However, there are just more things you can do for your brand with a website that you cannot do with any social media profile or page. Here are 5 reasons why you should consider getting a website for your business.
Control over your Brand
Having a website is similar to putting up your own shop on your own land. You can basically do anything with it (of course, as long as it is within the laws). Here, you are in total control of the narrative of your brand. You can choose what is said and how the story should go.
Unlike with social media profiles, other people can add to your narrative. In other cases, they can disrupt it completely.
Provide Credibility to your Brand
When you have a website, it reassures the consumer that you are a legitimate business. As a matter of fact, people expect your business to have a website aside from just your social media profiles.
Also remember, your competitors would most likely have a website themselves.
Show up on Search Results
It is easiest to show up on search results is to have your own website. When people look for your brand, this will be the first thing that they find.
But more importantly, your brand would show up on keywords about your brand. For example, if your business is a Italian restaurant, then you would want to show up any time people searches for Italian restaurants in your area. And having a website helps do that.
Digital Marketing Foundation
It becomes a foundation for any digital marketing campaign or strategy that you put up. If you decide to use Google Adwords, you can use your website for landing pages. If you want to collect information about your customers, you can setup forms on your website. You are in complete control.
Showcase your Brand
And of course, the most important aspect of having a website is you will be able to showcase your brand properly. You are in complete control on displaying your products and/or services. Having a website is essential for any business. It helps in multiple ways and it should not be as expensive as you might think. If you need help with building your brand’s website, send me a message today.