Website Maintenance 101

A website is a business or brand’s home on the internet. Think of it as the storefront of the business. Everything else done on the internet is to get people into the website in order to convert them into sales or whatever the goal of the site is. It is where the action happens, so to speak. So it is important to keep the website maintained and well-oiled to serve the general public. That in mind, here is a checklist of how to maintain a website.

Test Website Functionalities

Businesses ask people to visit their website to take an action or two. This could be purchasing a product, asking about their service, sending a message, subscribing to their newsletter, or anything else. The point is, any of these actions require a function to be triggered. And these should work or else the visitor would leave and more likely not come back again.

It is very important to regularly check these functions and ensure that everything works perfectly. A monthly check is recommended as a formal baseline. No harm in doing it more frequently if there’s extra time.

Check the Content

The power of content is that it is the main tool used by businesses on their website to inform and guide their potential customers on why their product or service is the best. It is essentially a sales pitch. But what if there’s a grammatical error in the sales pitch? What if there is something unclear? What if a part of it suddenly is missing? These can seriously damage credibility.

I once saw an education website with a spelling error in an article. This will seriously turn-off potential students.

Again this should be done on a monthly basis at the least. Any time a new piece of content goes up, this should be checked as well.

Review Analytics

The numbers always tell a story about how a website is performing. It should become a habit for website owners to check their analytics at least once a week in order to see what is happening. Is there a trend developing? Are more people coming in? Or is traffic declining?

With this data, a business can then make a decision on what to change or adjust in order to maintain the current flow of traffic or even improve upon it.

Looking at the numbers from day to day is good, but there should also be a monthly and annual review of the overarching data in order to see the bigger picture and to compare it from the previous period. This will reveal a lot of details about the traffic.

Test Website Performance

A huge factor in traffic is the overall performance of the website. If it loads slowly, there is a higher chance of traffic leaving the website. So make sure to check website load speeds on a monthly basis. If it appears to be slowing down, check the hosting numbers or uploaded images as they might affect load speeds.

At the same time, take a look at how the website is performing on mobile phones. Is the content being displayed properly? Is the menu working well? All of these performance issues can affect the user experience which can make them leave.

Update and Secure

Make sure that all the installed software are updated to their latest versions. This will help in improving the performance of the website and the software as well. On top of that, most patches are for security purposes so it is a good idea to keep everything updated to decrease the chances of any security breach from happening.

Speaking of security, it is a good daily habit to always check security measures in place if they are working. Check for signs of attempted attacks or hacks so they can be dealt with before they succeed in anything.

These are some of the most basic items that a business or organization should check on regularly in order to ensure that their website is running properly. If you need help in maintaining your website, do not hesitate to contact me and I’ll make sure that your website is running on all cylinders at all time.

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